Benvinguda

Service: ,

Agència Districte

2024

Benvinguda

2024

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JA.S és un estudi que treballa en diferents disciplines i àmbits del disseny. L’estudi, nascut a 2018 a València, desenvolupa projectes d’identitat de marca, disseny digital i direcció creativa per a organitzacions i particulars. La nostra forma d’abordar els projectes és col·laborativa perquè ens permet enriquir els resultats a base de creuar-ne diferents mirades. Junt a la pràctica del disseny comercial també portem a terme projectes en els marges de la professió i més centrats en el camp de la investigació. Des de la posició de privilegi que atorga desenvolupar el teu treball a un país d’Europa i tractant de ser conscients dels biaixos cognitius als que estem sotmesos, la nostra meta és assolir un disseny clar, comprensible i perdurable. 

Pentàleg

01

Problemes globals: solucions locals

02

Contem una història en cada projecte 

03

Honestedat i eco-responsabilitat

04

Ací, a la zona de comfort.

05

Provoca, però només un poc.

06

A peu o en bici.

Serveis

Branding identitat visual, arquitectura de marca, iconografia, papereria corporativa, manuals d’aplicació de marca, identitat verbal, naming, territori de marca, estratègia de llançament.
Web disseny web, e-commerce, front-end development, back-end development.
Print llibres, revistes, cartells, fullets, catàlegs, memòries d’empresa, direcció d’art.
Campanyes disseny de campanyes, direcció d’art, social media, gràfica d’esdeveniments.
Exposicions catàlegs, escenografia, mapes, senyalística, gràfica de l’entorn, panel design.

Client: Agència Districte

Servei: ,

Benvinguda is the result of an encounter in the midst of a crossroads between the Districte Agency and Flat Magazine. The result is the creation of a communication agency based in Valencia that offers communication services for architecture and urbanism projects and brands. The graphic identity takes as a formal reference the geometric structure—in the form of a grid—of the Eixample of Valencia, as well as the shape of the octagonal blocks that form the buildings of this District. These buildings, which were constructed following the canons of Modernism—’Art Nouveau’ in France, ‘Jugendstil’ in Germany—are one of the most representative architectural expressions of Valencia.

JA.S is a studio working across different disciplines and fields of design. Founded in 2018 in Valencia, the studio develops brand identity projects, digital design, and creative direction for organizations and individuals. Our approach to projects is collaborative, allowing us to enrich the outcomes by incorporating diverse perspectives. In addition to commercial design practice, we also undertake projects at the margins of the profession, focusing more on research. Operating from the privileged position of working in a European country and being aware of the cognitive biases we face, our goal is to achieve clear, understandable, and enduring design.

Five thoughts

01

Global problems: local answers

02

A story in each project

03

Integrity and eco-responsibility

04

Here, at the comfort zone.

05

Provoque, but just a little.

06

By walk or ciclying.

Services

Branding visual indentity, brand architecture, iconography, stationery, brand manuals, verbal identity, naming, brand territory, launch campaing.

Web web design, e-commerce, front-end development, back-end development.

Print books, magazines, posters, brochures, catalogues, company reports, art direction.

Campaings campaign design, art direction, social media, event design.

Exhibitions catalogues, scenography, maps, signage, panel design.

Client: Agència Districte

Service: ,

Benvinguda is the result of an encounter in the midst of a crossroads between the Districte Agency and Flat Magazine. The result is the creation of a communication agency based in Valencia that offers communication services for architecture and urbanism projects and brands. The graphic identity takes as a formal reference the geometric structure—in the form of a grid—of the Eixample of Valencia, as well as the shape of the octagonal blocks that form the buildings of this District. These buildings, which were constructed following the canons of Modernism—’Art Nouveau’ in France, ‘Jugendstil’ in Germany—are one of the most representative architectural expressions of Valencia.