XS Short Film Festival

Service:

Ajuntament de Puçol

2023

XS Short Film Festival

2023

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JA.S és un estudi que treballa en diferents disciplines i àmbits del disseny. L’estudi, nascut a 2018 a València, desenvolupa projectes d’identitat de marca, disseny digital i direcció creativa per a organitzacions i particulars. La nostra forma d’abordar els projectes és col·laborativa perquè ens permet enriquir els resultats a base de creuar-ne diferents mirades. Junt a la pràctica del disseny comercial també portem a terme projectes en els marges de la professió i més centrats en el camp de la investigació. Des de la posició de privilegi que atorga desenvolupar el teu treball a un país d’Europa i tractant de ser conscients dels biaixos cognitius als que estem sotmesos, la nostra meta és assolir un disseny clar, comprensible i perdurable. 

Pentàleg

01

Problemes globals: solucions locals

02

Contem una història en cada projecte 

03

Honestedat i eco-responsabilitat

04

Ací, a la zona de comfort.

05

Provoca, però només un poc.

06

A peu o en bici.

Serveis

Branding identitat visual, arquitectura de marca, iconografia, papereria corporativa, manuals d’aplicació de marca, identitat verbal, naming, territori de marca, estratègia de llançament.
Web disseny web, e-commerce, front-end development, back-end development.
Print llibres, revistes, cartells, fullets, catàlegs, memòries d’empresa, direcció d’art.
Campanyes disseny de campanyes, direcció d’art, social media, gràfica d’esdeveniments.
Exposicions catàlegs, escenografia, mapes, senyalística, gràfica de l’entorn, panel design.

Client: Ajuntament de Puçol

Servei:

The objective of the campaign was to promote the short film festival in the municipality of Puçol with a series of posters that “everyone understands” and that explain the three sections that are part of it. Thus, the poster is dominated by a central shape that refers to the human eye, but also to a film reel. The sections are differentiated by colors and different shapes. The choice of an industrial typography complements the camera pieces. It is a predominantly digital campaign, designed for social networks and various municipal platforms. Posters in small format and local mupi circuits.

JA.S is a studio working across different disciplines and fields of design. Founded in 2018 in Valencia, the studio develops brand identity projects, digital design, and creative direction for organizations and individuals. Our approach to projects is collaborative, allowing us to enrich the outcomes by incorporating diverse perspectives. In addition to commercial design practice, we also undertake projects at the margins of the profession, focusing more on research. Operating from the privileged position of working in a European country and being aware of the cognitive biases we face, our goal is to achieve clear, understandable, and enduring design.

Five thoughts

01

Global problems: local answers

02

A story in each project

03

Integrity and eco-responsibility

04

Here, at the comfort zone.

05

Provoque, but just a little.

06

By walk or ciclying.

Services

Branding visual indentity, brand architecture, iconography, stationery, brand manuals, verbal identity, naming, brand territory, launch campaing.

Web web design, e-commerce, front-end development, back-end development.

Print books, magazines, posters, brochures, catalogues, company reports, art direction.

Campaings campaign design, art direction, social media, event design.

Exhibitions catalogues, scenography, maps, signage, panel design.

Client: Ajuntament de Puçol

Service:

The objective of the campaign was to promote the short film festival in the municipality of Puçol with a series of posters that “everyone understands” and that explain the three sections that are part of it. Thus, the poster is dominated by a central shape that refers to the human eye, but also to a film reel. The sections are differentiated by colors and different shapes. The choice of an industrial typography complements the camera pieces. It is a predominantly digital campaign, designed for social networks and various municipal platforms. Posters in small format and local mupi circuits.